Lodging / Directions


Doubletree by Hilton East Madison

4402 E Washington Ave, Madison, WI 53704

PHONE: (608) 244-4703

Date: April 1-3, 2020

$99 + tax per night for a double queen room (there are also a few king rooms but they are limited)

The newly renovated hotel is just 5 minutes from the Madison Area Technical College. It is surrounded by loads of dining and shopping options. The lobby has a great gathering point to connect with old friends and make new ones. 3.5 miles from the airport transportation is easy with an Uber or Taxi. Complimentary wireless internet, indoor pool and parking are also included.

To book a room at the Doubletree by Hilton please call the hotel: 608-244-4703.  Mention the group name: Midwest Sugar Art Show or book online using the custom web link below.

Booking Link: https://www.hilton

Please note that our hotel blocks are only available until March 1, 2022.  Also the blocks are on a first come first serve basis so please book early. Cancellation has no deposit due and only requires a 24 hour notice so book your room today!


Show Location: Madison Area Technical School

1701 Wright St, Madison, WI 53704

Directions to the show from the parking lot:

When attendees park in lots A, B, or C, they will cross the street to the main building and enter at the Welcome Center (where the “1” is on this map).  Go straight down the hallway heading east to room D1630.  Look for signage!


Attendees may park in parking lot A, B or C.  There is no charge for parking.  We suggest printing the map of the campus provided below.   See instructions above to get from the parking lot to the show.


Unloading can occur at lot L-3550 Anderson St.  This is drop off only – no parking allowed.  We will have volunteers to help with directions and unloading. We will have a monitored “Cake Parking Lot” right next to registration where you can leave your cake(s) while you move your car to the parking lot. Again this is a drop off only area so please plan a quick drop off and then move your vehicle.

The entrance to the building is by the # 1. The show is located right next to the large letter D in room D1630. The unloading drive is located at letter C.